Sierra Leone Brewery Limited has launched the ‘MI NA KING’ Campaign

By David Remie Wilson

Sierra Leone Brewery Limited has launched the ‘MI NA KING; campaign on its new King Leone Beer in the Sierra Leonean market over the weekend

Speaking at the launching ceremony, Marketing Manager, Sierra Leone Brewery Limited, Desmond George said they decided to create a new brand purely Sierra Leonean to embrace the culture and give their customers pleasure, leisure and entertainment.

He noted that the slogan for the campaign is ‘King Leone wan foh crown di real man dem. Man way pass man. Man way na King. So if you na strong man, man way get stamina en man way believe in sef den enter di‪#‎MiNaKing contest.’ He  Said Each King from all the different provinces will win 10 MILLION LEONES from King Leone each! He said you can enter the draw by buying a bottle of King Leone Beer and have a drink and take a picture with your King Leone Beer and also write a 100 words or less explain why you deserve to be King Leone.